On July 6th, in Rome, our magazine has been charged to introduce the Italian wine industry to a group of 29 Chinese operators invited by Italia del Vino Consorzio and Istituto del vino italiano di qualità – Grandi Marchi for the second year of the promotional campaign “Italia in Cina”.
The aim of the presentation has been giving – through figures – the most complete idea of the complexity and power of Italian wines all over the world: therefore, we showed the key figures of Italian wine industry, the leading role played in the most important wine markets and – finally – the latest trends in the Chinese market.
In attachment, the slides of the presentation, in English.
In the picture, a moment of the conference (from Castello Banfi Twitter account)
Don’t forget to download Wine by Numbers, for quarterly updates on the global wine trade: it’s free, and easy to read.
Click here for starting the download