Global wine exchanges, an unsteady first quarter

Asia finds new growth again, but America and Europe share a loss in value. Total amount reaches 3.5 billion US$ (-7%). Average prices fall down


An unsteady first quarter opens the 2015 for the global exchanges of wine. On the bottled wines segment (not sparkling), the aggregate Europe, America and Asia reaches the volume of 711 million liters, with a 2% negative change on the first quarter of 2014. It’s the second loss after the one occurred in the last quarter of 2014 (-2% again), cutting down a positive trend started in the second quarter of 2014, but progressively weakened during the year.

In the figure, the quarterly evolutions of the aggregate, joining together Germany, UK, Switzerland, Russia for Europe; US, Canada and Brazil for America; China, Hong Kong, Japan and South Korea for Asia.


On the value side, things are going even worse: from a -5% of the end of 2014, the total exchanges fell down by -7% in January-March 2015, absolutely the worst performance since 2012, for a total amount of 3.5 billion US$.


If Asia grows with a strong +14%, we see a heavy Europe (-22%, mainly due to the collapse of the Russian market and the weak performances of Germany – 0% change – and UK -12%) and an unsteady quarter in America (-2%), where US import fell down by 3%.


Last, prices. As we can see by the figure, the value per liter is balanced in Asia (thanks to China), but the trend reports an erosion of prices, deeper in core Europe, where the 4 US$ threshold has been crossed down for the first time since 2012. The aggregate total is on the average of 4,95 US$ per liter, -5% on the same period of 2014.




annuale_2015tagliataDon’t forget to free download our Wine by Numbers Yearly Edition,
with the trends of global wine exchanges in 2009/2014.
Click here to start downloading

Sezione: English Version. Tag: bottled wines, exchanges, first quarter 2015, wine e world. Area Geografica: Mondo. Categorie News Corriere: Consumi, Mercati e Statistica.

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